Which item is NOT a foundation element of the strategy map?

• A. Expand into new markets rapidly
• B. Perpetuate the Publix culture
• C. Use available technology
• D. Attract, Develop, and Retain quality associates

Answer: (A)

Strategy maps are built on internal capabilities that enable the organization to operate and improve. The foundations are the people, culture, and technology that shape how work gets done and how value is delivered. Perpetuating the Publix culture, using available technology, and attracting, developing, and retaining quality associates are all examples of those internal enablers—elements that support processes, teams, and overall performance.

Expanding into new markets rapidly describes a growth direction or objective rather than a basic capability that underpins the map. It sits at a higher level of strategy, informing goals and initiatives, but it isn’t a foundational enabler of the strategy map itself. That’s why this item is not considered a foundation element.