A promotional display must be set up per planogram. Explain how you would execute it correctly and verify compliance.

• A. Review planogram and signage, stage units by color/height, label pricing, check shelf tag accuracy, inspect for neatness, supervisor sign-off.
• B. Place units randomly.
• C. Change shelf labels without approval.
• D. Remove planogram elements.

Answer: (A)

Executing a promotional display per planogram means translating the diagram into the real shelf setup exactly as specified. Start by thoroughly reviewing the planogram and any related signage so you know the exact locations, quantities, and promotion details. Stage the units in the correct color and height sequence to create the intended visual flow, then label pricing and verify that shelf tags match the prices and SKUs shown in the planogram. Check for neatness—clean surfaces, straight alignment, proper fronting—and ensure everything is clearly visible and easy to access. Finally, have a supervisor review and sign off to confirm compliance and accountability.

To verify, walk the display against the planogram, confirming each item sits in its exact location and the signage aligns with the plan. Check that prices on tags match the current promotion and planogram details. If any discrepancy shows up, correct it and document the adjustment.

Placing units randomly ignores the planogram, leading to inconsistent layout and potential sales impact. Changing shelf labels without approval creates pricing errors and policy violations. Removing planogram elements undermines the display’s integrity and the store’s merchandising strategy.